kidSAFE® Seal Program
by Samet Privacy

The kidSAFE Seal Program is a fast-growing “seal of approval“ program that independently reviews and certifies the safety practices of children-friendly websites and technologies, including kid-targeted game sites, educational services, virtual worlds, social networks, mobile apps, tablet devices, and other similar online and interactive services.

Products that meet our safety standards are added to a distinguished list of kidSAFE-CERTIFIED products (posted here) and are awarded the prestigious kidSAFE Seal for display on their website or technology. To learn more about our seals, click below.

The kidSAFE Seal Program was founded and developed by Shai Samet, an experienced and award-winning children's privacy consultant, and is advised by some of the world’s leading Internet safety experts, including Anne Collier (, Ken Leonard (former CEO, ScanAlert), Marian Merritt (Norton/Symantec), and Amy Pritchard (Metaverse Mod Squad).
Important Note:
The kidSAFE Seal Program does NOT rate the “quality” or “age-appropriateness” of the language, images, videos, or other content that you may see on a kidSAFE-CERTIFIED product. Although we do consider content in our overall review process and also consult the ratings assigned by other organizations (such as ESRB, PEGI, Common Sense Media), our primary focus is to review and certify these products for “interactive” and “online” safety, COPPA compliance (for kidSAFE+ members), and general appropriateness for children. To learn more about content ratings, please consult the appropriate ratings organization.

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kidSAFE, the kidSAFE program logo, and the kidSAFE seal designs are trademarks of Samet Privacy, LLC.
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