kidSAFE® Seal Program
by Samet Privacy

The kidSAFE Seal Program is an independent safety certification service and seal-of-approval program designed exclusively for children-friendly websites and technologies, including online game sites, educational services, virtual worlds, social networks, mobile apps, tablet devices, connected toys, and other similar online and interactive services.

With a membership in our program, products that meet our online safety and/or privacy standards are added to a distinguished list of kidSAFE member products (posted here) and awarded one of our prestigious kidSAFE Seals for display on their website, mobile app, or technology. To learn more about our seals, click on the seals below.

The kidSAFE Seal Program was founded and developed by Shai Samet, an experienced and award-winning children's privacy consultant, and is advised by some of the world’s leading Internet safety experts, including Anne Collier (, Ken Leonard (former CEO, ScanAlert), Marian Merritt (Norton/Symantec), and Amy Pritchard (Metaverse Mod Squad).
Important Note:
The kidSAFE Seal Program does NOT assign ratings to the “quality” or “age-appropriateness” of the language, images, videos, or other content that you may see on a kidSAFE member product. Although we certainly do consider content appropriateness in our overall review process and also consult the ratings assigned by other organizations (such as ESRB, PEGI, Common Sense Media), our primary focus is to list, review, and/or certify these products for “interactive” and “online” safety, COPPA compliance (for kidSAFE+ members), and general appropriateness for children and families. To learn more about content ratings, please consult the appropriate ratings organization.

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kidSAFE, the kidSAFE program logo, and the kidSAFE seal designs are trademarks of Samet Privacy, LLC.
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